...meet customers needs and they will come."

Just a note to say "thank you" for considering the MPSI in-house MICR Document Production System (MICR DPS 2+) and to pass along some added benefits that can positively impact your bank marketing efforts, deposit-to-loan ratios and customer mix.

Listen to what Marilyn MacGruder Barnewall, Forbes Magazine’s "Dean of Private Banking" has to say. "...the guy who says people choose a bank for its location is just as wrong as the banker. People choose a bank on the basis of what the bank can do for them."

In other words, meet customer needs and they will come. But, you ask, "What needs?" Simply stated, they are the things people care about deeply -- a child’s college education, church, charities, civic causes, retirement, etc. -- the same things YOU care about. Each, as we know, require long term financial involvement

Providing solutions most likely is far down your priority list if your shareholders are happy with the profit line, you have cost efficiencies and customer service quality where you want them, marketshare is increasing, and your average deposit and loan size per customer is acceptable.

 If, on the other hand, you would like tried and true concepts, repackaged to target specific customer needs, MPSI might be able to help with its Club Savings coupon production system.

Tuition Club is only one of several repackaging strategies for this reliable deposit generator. Coupons are affordable (production cost is less than $0.40 for a 12-month book). You produce only what you need -- for parents and grandparents alike -- and all account information is legible. Beyond that, you have a tool that is easily explained and requires no new regulation compliance.

When you want profitability along with improved customer service, give us a call at: 1-800-229-0597