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Dear ________________

"Your Personal Banker."  You probably hear that phrase over and over in our advertising programs.  But what does Personal Banking mean to you?  For one thing, it means we like to keep in touch with you and stay aware of your banking needs.

In past years, you opened an overdraft protection account with us, yet have not used it recently.  As your Personal Banker, I would like to advise you of the convenience and savings offered you when you do use overdraft protection.  For example, you pay less interest than is currently charged by most major credit cards.   If you use revolving charge accounts or other lines of credit, you may want to check into the savings available when you use overdraft protection, instead.

Overdraft protection may be more necessary to your current or future financial needs than in the past.  Please fill out the enclosed personal profile sheet.  By doing so, my records will be current.  When you need your overdraft protection, it will be instantly available.  The enclosed brochure will give you information on the many benefits this service provides.  One of the most outstanding benefits it gives is extra dollars - immediately, when you need them most.

____________ Bank has almost every financial service you may need available.  Further, we provide your own Personal Banker to advise you of these services.

Sincerely,

 

(Personal Banker)

Marketing/Recruiting Letters